Apple announced iMessage to rival the BlackBerry Messenger (BBM) RIM. Google also looks not want to miss because it will prepare a similar service. Google will try to create a similar service for Android iMessage. If proven correct, this new application will offer ways faster and cheaper to send messages between friends.
This is bad news for operators because of potentially abandoned SMS users. Because the 'fuel' move the activity to write this text message to a data network. But Google has not issued an official comment regarding this.
Currently Google is actively developing instant messaging service. That is, users will be able to send text and multimedia messages to other users globally without having to pay additional fees to the operator of telecommunications companies.